A SMILE IN THE MIND

I got this book for my Birthday last week and its brilliant! Full of witty ideas in design and includes a couple of example by Abram Games who I've covered in the past on this blog.

by Beryl McAlhone and David Stuart published by Phaidon

Final poster design

Pretty similar to the last development except I've set the tagline so that its level with the bottom of the "R" at the end of the "four" that comes down. This just makes the poster easier to read, follow and brings the eye down to the additional text below.

Although this advert was aired to viewers over two years ago I had to include it on the blog as I think its a really good comercial. It may seem like a crazy idea which would never exist but thats why its such a success because its different and catches the audiences attention. Barclays are a bank and by portraying their products as a fun way of life it works as a very good marketing tool. The advert has even inspired an app for the iphone/ipod touch which is based on the waterslide advert.

This is the latest advert by Virgin Atlantic. I think they've done it really well, portraying themselves as a sexy, stylish airline and a place to be.

This is the latest development to the road to nowhere poster. I've changed the logo to the rectangular film 4 logo as it fits better within my design and the tutor prefers this one for this brief. I've chosen to have the "four" vertical so it leads down to the text to the right. With this I've also added some hierarchy to the different sections of text with different shades of grey and point size.  

poster developments

I got rid of the movie board as it complicated the design giving two concepts almost. Therefore I decided to focus on the cross word and I decided to use a grey colour instead of a traditional crossword black to make it look more contemporary. However, in my tutorial the tutor said it needed more of an impact and that I should maybe take some of the contact details etc out of the crossword and use the traditional black. So its back to the drawing board and I'll try again.   

This is my latest design for the film genre event. The clues on the right hand side are not the ones I will use but this gives an idea of layout. As far as composition goes I believe this design is far better in terms of proportions and placement. The black is bold, eye catching and striking so will attract attention from further away better. My next step is to maybe make the crossword fit directly above the text and have the poster in a elongated format. 

Road to nowhere

This is a poster design brief I'm currently working on where I've got to come up with a design for the road movie film genre. The poster must promote a festival sponsored by filmfour which is based around that genre. The concept behind my design is fulfilment/destiny.